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For trades & merchants

Turn more local demand into booked work and account customers.

Builders, plumbers, heating engineers and electricians, plus the merchants and specialist suppliers that keep them working, win on trust, availability and repeat custom. We build the brand, site and ads that make those strengths clear before a customer requests a quote, visits a branch or opens an account.

Independent builders merchant with a timber counter, copper pipe and organised warehouse stock

What we do

Built as one system.

Brand, site and ads, connected around how trades & merchants businesses actually grow.

  1. 01

    Brand

    We make your workmanship, knowledge, service and local reputation visible, so you are not interchangeable with the next result on Google.

    • Positioning for homeowners, trade customers and commercial accounts
    • Identity across branches, vehicles, workwear, quotes and catalogues
    • Clear messaging for services, stock, coverage, delivery and account benefits
    Explore brand ↗
  2. 02

    Site

    We help customers understand what you do, where you work and how to request a quote, find stock or open an account.

    • Clear service or product structure that works before full ecommerce
    • Direct routes for quotes, coverage, delivery, trade accounts and branches
    • Fast mobile pages with analytics wired in from day one
    Explore site ↗
  3. 03

    Ads

    We put the right service, branch, product range or offer in front of local customers when demand is live.

    • Local campaigns around services, branches, coverage and delivery areas
    • Seasonal and promotional creative built from the same brand
    • Reporting focused on enquiries, calls, directions and sales
    Explore ads ↗
Proof

Relevant work

B2B wholesale · Custom software platform

Max-Link

A wholesale ordering platform built around how the business actually takes orders, not how off-the-shelf software assumed it would.

Built around the order flow, not a template

Scoped and built for how Max-Link takes orders.

View case study
FAQ

Questions we get asked

Do merchants need full ecommerce to improve the site?

No. A clear product and category catalogue, delivery information, branch details, quote requests and trade-account routes can remove a lot of friction before online checkout is needed. We can add ecommerce where the operation is ready for it.

Can you work with multiple branches or service areas?

Yes. We can structure the site around branches, service areas, local ranges and separate contact details while keeping the brand consistent across the business.

Do you work with individual trades as well as merchants?

Yes. We work with builders, plumbers, heating engineers, electricians and other established trade businesses, as well as builders' merchants, plumbing and heating merchants, electrical wholesalers and specialist suppliers.

Can the site connect to our stock, ERP or trade-account system?

Usually. We review the systems and available integrations first. If a standard connection will not do the job, our custom-software track can cover the missing workflow.

The design and growth studio for retail brands, hospitality brands and trade businesses worldwide that want to charge more and sell more.

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