For retail brands, hospitality brands and trade businesses

We work out what you can charge, then make you look worth it.

Who it's for

This is built for you if

Independent and scaling product brands who suspect they're priced below what they actually make.
Pubs, restaurants, hotels and venues that look better in person than they do online or on a menu.
Builders, plumbers, heating engineers and electricians, plus merchants and suppliers whose service is stronger than their brand suggests.
Anyone who has paid for a logo before and still doesn't have a brand that changes how people buy.

What you get

Positioning and messaging that says what you do and who it's for, in your own words
A visual identity: mark, colour, type, with clear rules for using it
Applied assets: signage, packaging, menus, vehicles, workwear and social templates
A short brand guide the next person to touch your site or ads can actually follow

How it connects

Web Design
The brand sets the language and look the site is built to carry.
Meta Ads
Ad creative comes from the same identity, so it doesn't reset every time you post.

Proof

A pub rebuilt around the room and the food, not a template with a logo dropped in.

Two sites, one look

The pub and Black Lion Caravan, built as one studio's work.

Process

01
Discovery call
We talk pricing, positioning and who you're actually competing with, not just other agencies' portfolios.
02
Positioning and identity
We set the language and the look together, then test both against something real: a menu, a sign, a product tag.
03
Guidelines and handover
You get a short, usable brand guide and the source files, not a PDF nobody opens again.

Pricing

We give a clear figure on the first call, and it doesn’t move after that.

FAQ

Do you design logos on their own?

Not usually. A mark on its own rarely changes what you can charge, we work on the whole identity, including how it's applied.

What if we already have a logo we like?

We can build the wider identity around it, or test it against the positioning work first, we'll tell you honestly if it's holding you back.

Do we need a new website at the same time?

No, but most clients do it together, the brand and the site are built to the same brief, so it's faster than doing them apart.

How involved do we need to be?

As involved as you want. Most owners join two or three working sessions; we do the rest and bring options back, not blank pages.

The design and growth studio for retail brands, hospitality brands and trade businesses worldwide that want to charge more and sell more.