B2B wholesale · Custom software platform
Max-Link
Software built around how the business actually takes orders.
Project overview
Where we started
Max-Link is a B2B wholesale business, and the way it takes orders didn't fit any off-the-shelf platform. Forcing the business into generic software was creating more work, not less.
We were asked to build custom software around how the business actually operates, its own order flow, its own customers, its own way of working, rather than the other way round.
The brief was scope clarity from the outset: a platform built to the business, with no surprises on what was and wasn't included.
Brand identity
A visual world of its own.
A precise wholesale identity built on warm paper neutrals and near-black ink, with a single trade-orange accent reserved for action and status.
Max-Link
Wholesale software · operations
ML“Clarity at every hand-off.”
Lora for display and editorial moments; Figtree for product UI, labels and operational detail.
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Lora
Display & editorial
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Figtree
Product & interface
Lora for display and editorial moments; Figtree for product UI, labels and operational detail.
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Fonts, colour tokens and the Max-Link wordmark are taken directly from the Max-Link production codebase.
What we did
The work, in order
01
Mapped how orders actually happen
Before writing any software, we mapped the real order flow, who orders, how, and what needs to happen next, rather than assuming a generic wholesale pattern.
02
A platform built around that flow
The platform follows the business's own process rather than asking the business to adapt to the software.
03
Scope agreed up front
What was in and out of scope was agreed before build started, so delivery matched what was promised.
The result
Max-Link now runs a platform built around how the business actually takes orders, the lead proof point for our software track, and the reason we don't ask clients to force their business into someone else's template.
