Hospitality & tourism · Website design, booking UX
Black Lion Caravan
Five quiet pitches, made easy to understand and book.
View live siteProject overview
Where we started
Black Lion Caravan is a small touring site in the grounds of The Black Lion, with five named hardstanding pitches and direct access to the surrounding North Yorkshire landscape.
Guests need confidence before they book: what the pitches look like, which facilities are on site, what is nearby and whether their dates are available.
The site was designed as a focused companion to the pub experience, with its own identity and a much clearer booking journey.
Brand identity
A visual world of its own.
A quieter companion to the pub identity, using the production site's limestone neutrals, moss greens and soft sage to make the five-pitch experience calm and practical.
Black Lion Caravan
Touring stays · North Yorkshire
BLC“Make the welcome feel effortless.”
Sora for display and action; Figtree for body copy and touring information.
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Sora
Display & action
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Figtree
Body & information
Sora for display and action; Figtree for body copy and touring information.
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Fonts, colour tokens and the Black Lion roundel are taken directly from the caravan site's production codebase.
What we did
The work, in order
01
Led with the place
The opening uses the actual gardens and grounds so visitors understand the character and scale of the site immediately.
02
Made every pitch visible
Five named pitch cards show the real hardstandings rather than asking guests to imagine them from a single generic image.
03
Separated facts from inspiration
Facilities, nearby places and pitch information each have a clear section, making the page useful as well as atmospheric.
04
Brought availability into the page
The booking route sits inside the experience, reducing the jump between discovering the site and checking a date.
The result
Black Lion Caravan now has a compact, credible site that shows the touring experience honestly and takes guests straight from the landscape and pitches to practical information and availability.
